Out of the many SEO tools, Google Webmaster Tools is one of the very useful. It doesn’t have all the perks of commercial SEO suites and it is not a tool for any search engine optimization demand but it comes in Google itself also it offers a lot of vital search engine optimization insights. These are all great reasons to start using Google Webmaster Tools (if you aren’t already doing it, obviously ).
What’s Google Webmaster Tools?
It is hardly Tough to imagine from the name itself that Google Webmaster Tools is a set of tools for webmasters. However, what you don’t understand immediately is that this is a really handy toolset which allows you to communicate with Google and adjust many aspects of how Google sees your website, such as listing the external and internal links to your site, adjust the crawl rate at which Google bot indexes your site, assess the key words users typed to land on your website, as well as the click-through rate for every keyword, see your site’s statistics, and many more.
One problem that needs mentioning is privacy concerns. You are Giving Google complete access to your website’s stats, you might be worried about how they manage this information. While Google is a respectable firm and it isn’t so probable they’ll abuse the data you are giving them access to, even if confidentiality is a top concern for you, think twice before letting Google (or some other statistics alternative, for that matter) for your site’s secrets.
Should you use Google Webmaster Tools collectively with Google Analytics, The results will be even better.
How Do I Get Started?
To be able to use Google Webmaster Tools, then you have to combine it first. You can do it in here. When you join, you need to go through the verification process, to ensure Google knows you are the legit owner of the website you would like to use Google Webmaster Tools on.
There are lots of techniques to verify possession. The very first one is to bring an HTML tag to the head of your home page. If you are using the same Google account for Google Analytics, a third choice to verify ownership is via Google Analytics. You will find far more ways to confirm ownership but if you are interested in them, check the Google Webmaster Tools preferences and you will see them.
Google Webmaster Tools to Use Daily
The Search Queries section shows the key words that directed users to Your site.
This extended list shows which keywords users searched for when they Came to your website. It is advisable if this list matches the keywords you are optimizing for but very frequently this listing includes good key words you were unaware of. In this case, decide on these excellent keywords and begin optimizing for them, too.
In the Search Queries section, you can also see the number of Impressions and the number of clicks, which gives you a notion about the CTR for this keyword. All equal, a high CTR signifies the key word is applicable, which means you might want to invest some more attempts into this key word. But should you notice as a result of your efforts, the CTR goes down, it’s advisable if you don’t touch this keyword.
The next very helpful element of Google Webmaster Tools is your Links to Your Site section.
(internal and external) come from, as well as the pages they’re linking to. Much like other link checking tools, do not expect that every single link to your site is displayed but this listing of backlinks is useful to test from time to time.
Among the innovative uses of the Links, the section is to disavow links To your website you deem detrimental. Links from bad sites can damage your positions, so if you’d like to eliminate them, follow the directions in this informative article.
The Crawl Errors segment shows the mistakes Google bot struck On your site. The data you receive is similar to what you receive when you utilize the Spider Simulator also it reveals pages that are inaccessible, missing pages, server errors, and all sorts of issues that prevented Google from properly crawling your website. You also get another crawl stats (including the number of pages crawled per day) which are helpful to understand.
Likewise to the Search Queries section that also deals with Key words (but it’s the ones consumers type to get to your website ), the Keywords section also shows keywords. However, the difference is that here you see what keywords (and their importance ) Google has found on your website. The two lists (of keywords users type and the key words Google finds on your own site) could be quite different, so you aren’t optimizing for what consumers are looking for.
The Keywords section also allows us to determine the theme of your site, Which article Panda has become even more important.
The last section you can get from the Dashboard is your Sitemaps section. Here you see that the sitemaps of your site Google has found and the number of URLs in them. In case the site discovered by Google differs from what you expected it to be, you can submit a new sitemap for Google to use.
Robots.txt and Other Advanced Stuff
The segments described so far would be the basic Google Webmaster Tools sections. There’s also a lot of advanced things in each of them but we won’t explain it to particulars. Google Webmaster Tools also allows to know whether your website is infected with malware. If it’s, you will need to clean it first and then resubmit it for inspection.
Google Webmaster Tools is a very valuable tool for SEO. It Gives you at glimpse information about all-important search engine optimization aspects of a site, Such as key words, links, crawls errors, etc.. If you do not use it Already, take the time and get knowledgeable about it ‐ it will help you Get improved rankings for certain.